Local marketing that works together: a simple plan for busy owners

Most local marketing plans pile up tools that don’t talk to each other. That leaves owners juggling platforms, missed calls, and wasted ads. A simple, connected system cuts through the noise—bringing clear steps to attract customers, close sales, keep people coming back, and smooth out the gaps. Here’s how Strive Local takes charge to fix what’s broken and keep it working without extra hassle.

Attract Local Customers

Every local business wants more eyes on their offerings. This starts with a solid approach to reach those nearby.

Boost Visibility with Local SEO

Local SEO ensures potential customers see a business when they search online. This means using specific keywords like “local marketing plan” and making sure the business appears in local searches. Imagine a coffee shop owner who tweaks their online presence and sees a 30% rise in foot traffic.

• Use accurate business details everywhere online.

• Encourage customers to leave reviews, boosting reputation and visibility.

Optimize Google Business Profile

A Google Business Profile acts as a digital storefront. It’s the first thing many see when searching. This tool can show opening hours, locations, and customer reviews. A well-managed profile can turn curious browsers into customers.

• Update details regularly to ensure accuracy.

• Use photos to give potential customers a feel for what’s inside.

Effective Local Advertising Tactics

Local advertising gets your message directly to the community. This means using platforms they frequent, like local newspapers or radio, alongside digital ads. For instance, a local plumber might use “Google Ads for local business” to reach homeowners needing urgent fixes.

• Choose platforms based on where the target audience spends their time.

• Track which ads bring the most inquiries to refine future efforts.

Increase Sales and Bookings

Once you have their attention, it’s about turning interest into action, such as sales or bookings.

Improve Website for Local Business

A website is often the first interaction a customer has with a business. It needs to be inviting and straightforward. A bakery with an easy-to-navigate site might see a jump in online orders.

• Ensure the site loads quickly and looks good on mobile devices.

• Highlight local offerings and promotions prominently.

Use Google and Facebook Ads

These platforms allow businesses to target ads specifically to the community. By focusing on users nearby, businesses can drive more relevant traffic to their doors. A salon might find Facebook Ads particularly effective for promoting new services.

• Set a budget and monitor ad performance closely.

• Adjust targeting to focus on those most likely to visit.

Simplify Online Booking and Call Tracking

Customers appreciate convenience. Offering online booking means they can make reservations anytime. Call tracking helps catch every opportunity, ensuring a missed call text back captures potential leads.

• Use a clear and simple booking system.

• Implement a system to follow up on missed calls automatically.

Engage and Retain Customers

After attracting customers, the goal is to keep them coming back. This involves creating lasting connections.

Enhance Reviews for Small Business

Positive reviews build trust and encourage new customers. A consistent flow of good feedback can improve a business’s standing in local searches.

• Prompt satisfied customers to leave reviews.

• Respond to all feedback, showing dedication to improvement.

Use CRM and Automation

A CRM system can manage customer relationships efficiently. Automation helps maintain engagement without constant manual effort. An electrician using “CRM for small business” might automate appointment reminders to reduce no-shows.

• Keep detailed customer records for personalized interactions.

• Automate routine tasks to free up time for more critical activities.

Implement Email Follow-Up and SMS Reminders

Keeping in touch with customers through emails and SMS helps maintain relationships. These reminders can highlight new offers or remind them of upcoming bookings. A retail store might see increased return visits by sending “SMS reminders” about new stock arrivals.

• Schedule regular communication to stay top-of-mind.

• Personalize messages to enhance connection and relevance.

By following a connected local marketing plan, businesses can attract more customers, increase sales, and build lasting relationships, all while reducing stress. Strive Local is committed to making this process smooth and effective, ensuring systems work so owners can focus on what they do best.